Joey celebrates his 30th birthday by ushering in a new era of his career in which he plans to prove himself worthy of the throne.

When it comes to the second half of the millennial generation, there doesn’t seem to be a stacked list of willing contestants. That competitive energy isn’t prevalent, artists are focused on creating their own worlds, which a passionate tribe of fans actively support.

An MC’s career being able to stand solely on the strength of their music, lyrical ability and authenticity requires a societal landscape where crazed and/or biased fandom is at least secondary to the acknowledgment of who has the best body of work to date. Because if we’re being honest, it was the controversy propelled by social media that helped garner the world’s attention for this last battle.

Hopefully, the track above signals a shift toward fans once again putting a traditional lens of Hip Hop.