The hip hop duo T’ALIIA B. which consists of producer/founder of the label Swiss Army Records (SAR) and artist/producer Chebba sat down with us to discuss their approach to the music and business behind it. As a part of SAR, everything they touch is done with purpose and intention, not for the sake of the algorithm. From their local events, clothing, networking, and various releases, the focus is always the growth of their community on all levels.